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Bluemega Partner Dell Many people are familiar with Dell's customer-focused direct business model, and the company's success in creating leading value for customers and investors. Less well known is the unique environment forged by Michael Dell and the people of Dell since the company's founding in 1984.
Dell characterises that environment in a statement of corporate philosophy called the "Soul of Dell." It defines the kind of company Dell are and aspire to become, serves as a guide for their actions around the world, and ultimately forms the basis of their "winning culture."
This is what Dell says about...
Customers
We believe in creating loyal customers by providing a superior experience at a great value. We are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience.
The Dell Team
We believe our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow. We are committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of our worldwide marketplace.
Direct Relationships
We believe in being direct in all we do. We are committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy.
Dell
Disclaimer
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